01
Challenge
NBN was founded in 2009 to design, construct, and manage Australia's wholesale broadband access network. Central to NBN's vision is the commitment to provide fast broadband access to all Australians promptly, at affordable rates, and with minimal expense.
Seeking to enhance their online presence, NBN aimed for a visual overhaul of their website. Their goals included boosting user registrations, providing clearer updates on rollout progress, and offering improved support for business clients.
02
Solution
Over 12 weeks, I closely collaborated with the internal CX team to identify existing pain points and prioritise website features. I crafted and refined new wireframes, subjecting them to rigorous testing with a diverse panel of users. A fresh design system was forged, instilling a modern aesthetic and updating the image library.
We also optimised the website for mobile devices, acknowledging their crucial role in contemporary user interactions.
