01
Challenge
GoLend embarked on a mission to revolutionize car ownership for a younger demographic by introducing an innovative financing model. Leveraging its extensive network of dealerships, GoLend provides guaranteed future value for all vehicles, streamlining the purchasing experience for customers.
To effectively convey its unique value proposition, GoLend sought a website and brand identity that epitomised flexibility, enabling customers to secure the best deals tailored to their needs. Additionally, GoLend aimed to develop a sales funnel optimised for high conversion rates, ensuring a seamless transition from interest to purchase for prospective buyers.
02
Solution
In collaboration with the client, we crafted a brand identity that signified non-traditional, adaptive, and approachable values.
To streamline the financing process, we designed a user-friendly calculator that seamlessly guided users to personalised quotes, making the journey hassle-free.
Another pivotal feature of the website was the car selector, empowering customers to refine their search by make, model, variant, and year, thus facilitating the discovery of their dream car with ease.
