Fetch

A new fresh experience across mobile and TV

Challenge

In 2023, Fetch TV was acquired by Telstra, sparking a drive to revitalise both the app and core set-top box experiences. Central to this effort was the development of fresh UI designs for native mobile apps and tablets.

Additionally, plans were underway to introduce a dedicated Kids section with a slated release in 2024. Moreover, enhancements were aimed at enabling seamless integration of smart devices, like camera doorbells, onto the same Wi-Fi network and integrating their features into the SUI and TV interface

Solution

While collaborating within the design team at Fetch, we embarked on crafting a new design system in Figma to elevate and modernise the mobile apps.

Furthermore, we implemented better alignment with the set-top box structure to ensure a cohesive and uniform experience across all devices.

We generated multiple concepts for the new Kids section and presented them to the executive team for consideration, alongside proposing solutions for the seamless integration of smart devices.

UX / UI

Mobile

Tablet

Fetch Mobile App

The Fetch TV mobile app empowers existing users to effortlessly browse the catalog, enjoy content on the go, download and manage their recordings, peruse the EPG, and curate personalised watch lists. The revamped designs embody a clean and fresh UI, geared towards enhancing discoverability and streamlining navigation, while also facilitating the seamless rollout of new features.

Native mobile & tablet

UI Design

Design System

Process & Interaction Flows

Documentation

Mobile app

Tablet app

Fetch Kids

Numerous streaming services provide customers with the option to access content within a dedicated kids' area of the app. Fetch sought to delve into how this functionality could be integrated into their set-top boxes—a feature that customers had expressed interest in and was slated for inclusion on the product roadmap in a future release. The Fetch Kids area required a playful and vibrant design tailored to younger viewers, while also seamlessly harmonising with the overall interface aesthetic.

TV Interface (SUI)

UI Design

Documentation

Research

FETCH SUI

KIDS

FETCH SUI

ANIMATION

FETCH SUI

MAIN SECTION

FETCH SUI

MAIN SECTION

Arlo

Arlo presents homeowners with a smart camera system, enabling them to identify visitors at their door and communicate with them through a mobile app. Recognising the potential of home automation, Fetch sought a solution to seamlessly integrate smart devices like Arlo into the TV Interface. This strategic initiative aimed to expand Fetch's presence in the burgeoning home automation market.

Interface Integration, SUI

Research

UI Design

Documentation

ARLO INTEGRATION

DOOR NOTIFICATION

ARLO INTEGRATION

SPEAKING

ARLO INTEGRATION

FULL SCREEN VIEW