01
Challenge
CoinPayments is one of the leading crypto payment services that allow customers to pay with crypto for goods and services. Similar to paypal but instead of dollars you can pay for your new sneakers with ETH or bitcoin etc.
I was tasked to lead modernisation initiatives for CoinPayments during 2021-2022 including public website refresh, their core platform, mobile app and checkout product.
02
Solution
I worked together with the tech team, product and talked to customers to identify / research the problems and issues with the current state of the checkout experience and lead the design of a future state solution.
This new updated product simplified the end to end journey and provided context and tackled the pain points giving customers an improved user experience. The outcome of this project saw a dramatic decline in abandon carts down 15% from previous version as well increase of successful payments up 33%. It also resulted reduced support tickets / cases & enquiries relating to checkout payments.
