01
Challenge
For coffee aficionados, the quest for the perfect brew is an exploration of flavours and personal preferences. Recognising this passion, Breville sought to encapsulate it all in a campaign website for their new Precision Brewer.
This innovative product empowers customers to finely tune their coffee experience, from selecting the ideal beans and roast to shaping the basket for optimal extraction. Breville aimed to highlight this unparalleled level of customisation through an engaging campaign website.
02
Solution
Collaborating with Two Mad Cowboys, the creative agency, we meticulously defined the primary objectives of the campaign. Together, we crafted a step-by-step interactive guide to help customers explore flavours based on their preferences.
Additionally, we enriched the website with engaging content such as videos, curated sections for brewing modes, and comprehensive how-to guides. As part of the design process, we developed both dark and light themes to cater to varying user preferences. This visually captivating project culminated in Breville's product completely selling out, showcasing the campaign's effectiveness.
